Automotive OOH Ads Leverage Mixed Media

Time-old billboards bolstered by digital signage.

Big Picture

The 2016 OBIE Award winners filled every standard expectation for OOH advertising and then went a step further. The top entries in the Automotive category showed two things: 1. A billboard is only as good as the mind behind it, and 2. There's no statement like colorful digital signage on a busy street corner.

Silver OBIE: Ford
Creative agency: Team Detroit
Advertiser: Ford Motor Company

Finalist: Coffee Rings

Creative agency: Fairway Outdoor Advertising
Advertiser: Audi of Greenville


Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine at OBIE Awards


View more from this Big Picture issue