Automotive OOH Ads Leverage Mixed Media
Time-old billboards bolstered by digital signage.
The 2016 OBIE Award winners filled every standard expectation for OOH advertising and then went a step further. The top entries in the Automotive category showed two things: 1. A billboard is only as good as the mind behind it, and 2. There's no statement like colorful digital signage on a busy street corner.
Silver OBIE: Ford
Creative agency: Team Detroit
Advertiser: Ford Motor Company
Finalist: Coffee Rings
Creative agency: Fairway Outdoor Advertising
Advertiser: Audi of Greenville
Check out more award-winning out-of-home advertising: