This Is Screaming Photo Op
Ferrari Color decks out Golden 1 Center in personalized graphics for major musicians.
Big Picture, in partnership with ISA and sponsored by Fujifilm and HP, is excited to announce the first-ever Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.
Golden 1 Center Takeover
Print Shop: Ferrari Color (now part of Signs.com)
Location: Salt Lake City, San Francisco, and Sacramento
Tools and Supplies: Mojave Digital Media 4.0 Mil Wall Graphics Vinyl, 3M Controltac Graphic Film IJ162, Durst Rho 512R Plus
Nothing says, “Hey Look Ma, I Made It,” quite like a wall graphic timeline outlining your band’s success, which is exactly what greeted Panic! at the Disco when the crew arrived at Sacramento, California’s Golden 1 Center arena for the 2019 leg of the Pray for the Wicked tour. The striking takeover is one example of the arena’s new marketing strategy: decking out the venue for each artist taking the stage. With concerts every week or so, this approach requires budget-friendly materials that look spectacular and don’t damage the walls with frequent installs and teardowns; Ferrari Color, a large-format PSP with facilities in Salt Lake City, San Francisco, and Sacramento, had the perfect experience for the job.
“The goal of any wide-format project should be to catch the attention of the customer, and the Golden 1 Center has definitely done this,” says Shara Meredith, Ferrari Color marketing director. “These massive wall murals and floor graphics are extremely eye-catching and have caught the attention of some major stars in the entertainment industry.” The shop created yellow brick road floor graphics for Sir Elton John’s farewell tour in January, as well as wallcoverings and a larger-than-life mural with a caricature of Justin Timberlake for the singer’s The Man of the Woods tour in February. (You may have seen JT’s selfie with the cartoon on his Instagram!)
Meredith adds, “These wide-format projects have created some major Instagram-worthy moments,” plus the campaigns have helped other stadiums rethink their own internal marketing strategies so artists are more inclined to keep coming back for more.