Running with the Big Dogs

Gravity Graphics wraps a unique product to add safety and style to the life of dogs.

In partnership with ISA and sponsored by FujiFilm, HP, Roland, and SAi, Big Picture is honored to announce the winners of the third annual Best of Wide Format Awards. The awards honor the most creative, innovative, and inspiring large-format digital print projects in our field. Winning projects demonstrate how today’s print service providers push the boundaries of wide-format digital print. They also encompass the world’s current social movements and the ongoing pandemic. Congratulations to the 12 winners of the 2021 Best of Wide Format Awards! Join us at ISA Sign Expo, Wednesday, April 7, at 4:30 p.m. EST as we recognize the winning PSPs during a virtual awards ceremony. Register today:

Rex Specs 

rex specs

Print Shop: Gravity Graphics

Location: Victor, Idaho

Tools and Supplies: Clear Focus ClassicVue 50/50 Window Perf vinyl, Roland DG TrueVis VG2-640 printer, Graphtec FC8600 plotter

With the versatility of vinyl, nearly every wide-format print shop has a worthy contender in the game of “You Wrapped What?!” From fidget spinners to airboats to utility boxes, it seems vinyl knows no bounds. But how many shops can say they’ve wrapped dog goggles?

Victor, Idaho-based Gravity Graphics received a unique request from Rex Specs to add personality and customization to their products; the company produces goggles designed to protect both working dogs’ and pets’ eyes from potential irritants. Customers receive goggles with two wraps and one extra lens to help their dog protect their eyes in style. 

Gravity Graphics wasted no time in developing an efficient workflow to output 2000 cut-and-print goggle wraps in one business week, including multiple shapes and sizes for each design arranged in a way to minimize unused vinyl. With vision obstruction being a major factor to consider, the shop selected Clear Focus ClassicVue 50/50 Window Perf  vinyl media to ensure graphics “popped” without affecting the view. Graphics were output on a Roland DG TrueVis VG2-640 printer and individual wraps were routed with the shop’s Graphtec FC8600 plotter.

“The wrap is both a novel idea and a simple one,” says Bryanna Willis,  PR specialist, Gravity Graphics. “We were able to work with Rex Specs in producing a product that allows your canine family member to accompany you safely, comfortably, and fashionably in the mountains, on a lake, skiing, or on a road.”

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