Where in the Woods
Creating a wooded oasis at Bonnaroo Music and Arts Festival.
Big Picture, in partnership with ISA and sponsored by Fujifilm, HP, and Roland, is excited to announce the 2020 Best of Wide Format Awards. These winning projects are the most creative, innovative, and inspiring in our field and truly showcase how print service providers push the boundaries of wide-format digital print.
Where in the Woods
Print Shop: Puzzle
Location: Manchester, Tennessee
Tools and Supplies: Briteline Duration X IM3201X vinyl film, Briteline Shield UV Overlaminate, UltraFlex Vulite Pro BL PVC backlit media, Briteline 13-oz Frontlit PVC Banner, Vivak PETG polyester sheet, Coroplast 4-mm and 10-mm Corrugated Plastic Sheet OL, Baltic Birch sheets, Pre-Primed MDO Sign/Industrial Exterior sheets, Palight-Matte 3-mm and 6-mm PVC foam sheet, CET Color X-Press 500 flatbed UV printer, CET Color X-Press 1000HK hybrid printer, HP Latex 560 press, HP Latex 360 press, GBC HeatSeal H600 Pro laminator, AXYZ 5010 CNC router, AXYZ AVS Vision registration system, Mimaki CG-160FX vinyl plotter
Bonnaroo Music and Arts Festival is an annual four-day event that draws headliners ranging from Phish and Childish Gambino to Kacey Musgraves, Hozier, Tame Impala, and Lizzo to a 700-acre farm and campground in southern Tennessee. The festival entices campers with much more than great music, however. Bonnaroo offers yoga, art classes, a 5K run, interactive art installations, parades, and an assortment of plazas. There are campground hubs with WiFi and activities, including a Sanctuary of Self Love curated by Hayley Williams, and Where in the Woods, a stage, dancefloor, and creative oasis hidden in the forest.
For Bonnaroo 2019, Akron, Ohio-based PSP Puzzle was challenged to “create an area that would fill the woods with visual aesthetics [to] freshen up the wilderness … [creating] a place to relax and enjoy entertainment outside of the main stage,” says Mike Belofi, managing partner, Puzzle. The shop worked to bring the city to the woods in a six-week turnaround, designing and manufacturing a custom DJ booth with boombox backdrop, large-scale games to capture the audience’s attention, a graffiti wall, 10-foot spray cans, and wayfinding and front entrance signage. Festivalgoers were able to explore their creative sides in the graffiti area, which was cleared each evening to create a blank canvas for the next day. Puzzle navigated a number of challenges to bring the plaza to life, including all items larger than five feet in dimension requiring approval from the Bonnaroo engineering department. The end result? A unique and immersive experience for campers that is slated to be revamped for the 2020 festival.