Catering to the Fashionista

NS Plakat finds a new niche market.

Big Picture

One of the first established digital print operations in Serbia, NS Plakat ( is well-known for its P-O-P and advertising work. Now, the European firm has found a new niche market: fashion collections. General manager Đorđe Mihalački says his shop utilizes its Durst Rho 750 to produce fashion pieces designed by his wife, and these are then promoted and sold online via a website and Facebook. “The collections include a large range of designer handbags and carriers, and anything from belts to mobile phone covers and wall-clock designs,” says Mihalački.

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