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Floor Graphics Go Blotto

Life-like floor graphics promote sober driving in Maryland bars.

Big Picture

In conjunction with the Maryland Impaired Driving Coalition’s initiative, “DUI is for Losers,” Integrated Design Inc. (integrateddesignscorp.com) and Idle Time Advertising (idletimeadvertising.com) developed life-size floor graphics depicting intoxicated potential DUI offenders in bar bathrooms throughout the state. For output, Annapolis-based Idle Time – which specializes in restroom advertising – utilized its HP Designjet 8000s mild-solvent printer, onto MacTac Imagin StreetRap matte film with Fellers Lamex laminate; finishing included contour cutting with a Mimaki CG130FX cutter/plotter (average cut size: 36 x 72 inches). Idle Time also did all install and removal. Bar owners reported that customers loved the graphics – so much so that some were found attempting to hold conversations with the lifelike floor décor.

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