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Get Your Jubilee On

UK's Service Graphics outputs a banner fit for the Queen.

Big Picture

If you watched any coverage of the Queen’s Diamond Jubilee celebration in Great Britain last month, you couldn’t help but spot the massive banner mounted on a building overlooking London’s River Thames. The banner image depicts the Queen’s Silver Jubilee in 1977, featuring Prince Charles, Prince Edward, Prince Andrew, and Lord Mountbatten, along with the Queen, Prince Phillip, Captain Mark Phillips, and Princess Anne standing on the balcony at Buckingham Palace.

The 121 x 328-foot banner was produced by the UK’s Service Graphics – the wide-format print and display division of St. Ives – and was mounted onto the 150-foot-high Sea Containers House in London’s South Bank area, serving to cover the riverside of the building and disguise the scaffold for the duration of the refurbishment. Service Graphics utilized its Durst Rho 500 printer for output, printing in 42 separate sections onto black-back PVC. The shop finished the job with high-frequency welding to bond the material. Service Graphics had just 15 days to turn the job around.

"This project represents the largest-ever single graphic produced by Service Graphics, and we are extremely pleased with the result,” says Scott King, Service Graphics’ sales director. The print provider garnered the job via real-estate development firm Deerbrook Group, which is developing the site into a Mondrian brand hotel.


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