Interactive OOH Displays Turn Heads

OBIE winners for the Video and Interactive category.

Big Picture

This year’s OBIE winners and finalists in the Video and Interactive category put their imaginations to work, developing smile-activated vending machines, touch-screen games in airplane window displays, screens that transform shadows into Disney characters, and more.

Silver OBIE: The Bait Ball Ballet Interactive Experience
Creative agency: Chemistry Club
Advertiser: Monterey Bay Aquarium

Silver OBIE: Shades Up
Creative agencies: Mullen Lowe, Pearl Media, and Rapport Worldwide
Advertiser: JetBlue

Silver OBIE: Disney Side Shadows
Creative agency: Grand Visual
Advertiser: Disney Parks

Finalist: Puppy Lick
Creative agency: Michigan Humane Society
Advertiser: Michigan Humane Society

Finalist: Shadowhunters: Revealing the Shadow World
Creative agencies: Grand Visual and C2C Outdoor
Advertiser: Freeform Television Network

Finalist: Mobile Enhanced Out of Home Campaign
Creative agencies: Marcolin USA and Guess?
Advertiser: Guess Eyewear

Finalist: The Secret Life of Marilyn Monroe Digital Subway Installation
Creative agencies: Horizon Media, New Traditions, and Control Group
Advertiser: Lifetime

Finalist: Wake Up Interactive Bus Shelter
Creative agency: Duncan/Channon
Advertiser: Duncan/Channon for California Department of Health

Finalist: HUMANS Charging Stations
Creative agency: Monster Media
Advertiser: AMC

Finalist: “What’s in a Name?” Times Square
Creative agency: Posterscope USA
Advertiser: Coca-Cola

Finalist: A Better Wingman
Creative agency: Mullen Lowe
Advertiser: JetBlue

Finalist: Google Photos Pumpkin Patch
Creative agency: DeepLocal
Advertiser: Google

Finalist: Share a Coke: Smile Activated Vending Machine
Creative agency: Grand Visual
Advertiser: Coca-Cola

Finalist: The Happiness Experiment @ Hötorget Subway
Creative agency: Isobar Sweden
Advertiser: Coca-Cola

Check out more award-winning out-of-home advertising:

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media

View more from this Big Picture issue