Out-of-Home Runs

The 2020 OBIE Award winners command attention with dynamic designs.

When it comes to delivering a message, the most tried and true form of advertising, out-of-home (OOH), is the standout winner. It has such a strong and tangible effect on society that it actually drives viewers to complete further research on the company, the product, or the pitch. According to Nielson, nearly five in 10 US residents ages 18 or older have used an online search engine to look up information after seeing an OOH advertisement. In fact, online activations including search, Facebook, Twitter, and Instagram generated by OOH garnered nearly four times the amount of online activity compared to its relative ad spend. 

This means the wildly creative and captivating advertisements you see on billboards while driving down the highway, on buildings when strolling through downtown, and on vehicles as they drive past, have a direct correlation to both brick-and-mortar and online sales. The OBIE Awards recognize the excellence of the OOH industry, as one of the older and most prestigious honors for creative excellence in advertising. In fact, the “Obie” name is derived from the ancient Egyptian Obelisk, a massive stone structure that was used to publicize laws and treaties thousands of years ago, which historians consider to be one of the first forms of OOH advertising. In 2020, they had more than 650 submissions for the awards; we picked 20 of our favorites to inspire you.

Anheuser

 

Impact
Integrated Multi-Media:
Silver OBIE
Creative Agency: Posterscope, Isobar
Advertiser: Anheuser-Busch

 

 

Rihanna Fenty

 

Rihanna Fenty
Engagement:
Bronze OBIE
Creative Agency: MilkMoney, Fenty Corp
Advertiser: Robyn Rihanna Fenty

 

 

grownish

 

Grown-ish 
Custom Installation:
Bronze OBIE
Creative Agency: Midnight Oil
Advertiser: Freeform Grown-ish 

 

 

beautiful

 

“A Beautiful Day in the Neighborhood” 
Contextual OOH:
Bronze OBIE
Creative Agency: Midnight Oil
Advertiser: Sony TriStar Pictures “A Beautiful Day in The Neighborhood”

 

 

 

 

coke

 

Differences are Refreshing
Contextual OOH:
Bronze OBIE
Creative Agency: Dedica Group
Advertiser: Coca-Cola

 

 

twigs

 

Sun Drop Summer
Food & Beverage:
Bronze OBIE
Creative Agency: Lamar Advertising Company
Advertiser: Twigs Distributing 

 

wyoming

 

That’s WY 
Transportation, Travel & Tourism:
Bronze OBIE
Creative Agency: BVK
Advertiser: Wyoming Office of Tourism 

 

 

fire

 

Playing with Fire
Entertainment:
Bronze OBIE
Creative Agency: BLT Communications
Advertiser: Paramount Pictures “Playing With Fire”

 

 

whirlpool

 

Mix ‘N’ Match
International:
Bronze OBIE
Creative Agency: Zulu Alpha Kilo
Advertiser: Whirlpool KitchenAid

 

Jack Ryan

 

Jack Ryan
Entertainment:
Gold OBIE
Creative Agency: R/GA, Rapport
Advertiser: Amazon Prime Video Jack Ryan

 

giraffe

 

Giraffes Suck at Hide and Seek
Custom Installation:
Bronze OBIE
Creative Agency: OUTFRONT Studios
Advertiser: Wild Florida 

 

 

baby

 

Big Sitting Baby
Consumer Goods & Services:
Gold OBIE
Creative Agency: The Johnson Group
Advertiser: West Tennessee Healthcare

 

 

It

 

The Derry Canal Days Festival & Funhouse
Experiential:
Platinum OBIE
Creative Agency: Hearts & Science, Experiential Supply Co. 
Advertiser: Warner Bros “It Chapter 2”

 

 

Mavericks

 

Luka Magic
Engagement:
Bronze OBIE
Creative Agency: Clear Channel Outdoor, Groove Jones
Advertiser: Dallas Mavericks

 

 

ref

 

You Stole My Heart
Engagement:
Bronze OBIE
Creative Agency: Change the Ref, Colossal Media
Advertiser: Change the Ref

 

 

Jackson Hole

 

Jackson Hole Ski Lift
Custom Installation:
Bronze OBIE
Creative Agency: Colle McVoy
Advertiser: Jackson Hole

 

 

ugly dolls

 

UglyDolls
Entertainment:
Silver OBIE
Creative Agency: Midnight Oil
Advertiser: STX Films

 

zoo

 

Wild Australia
Custom Installation:
Bronze OBIE
Creative Agency: Clear Channel Outdoor Houston
Advertiser: San Antonio Zoo

 

 

museum

 

#MovetheSphinx
Custom Installation:
Bronze OBIE
Creative Agency: Brian Communications 
Advertiser: Penn Museum

 

 

autoliv

 

Our Job Is To Save Lives
Automotive:
Silver OBIE
Creative Agency: OUTFRONT Studios
Advertiser: Autoliv
 

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