Prince of New York

Harry Potter takes over Times Square via an EFI Vutek.

Big Picture

To generate buzz for the sixth installment of its Harry Potter movie series—Harry Potter and the Half-Blood Prince—Warner Bros. Pictures commissioned Burbank, Californiabased LAgraphico ( to produce a series of wide-format
projects for its publicity campaign, including this wallscape in New York City, installed on the Doubletree Hotel at 7th Ave. and 47th St. LAgraphico used its 4-color EFI Vutek 5330 roll-to-roll printer with EFI ColorBurst RIP to output onto Ultrafl ex 13-ounce, front-lit, matte banner in producing the 54x101-foot wallscape. Out-of-home media company Fuel Outdoor ( performed the install.

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