Print Takes on Public Service

2016 OBIE winners mash creativity with social responsibility.

Big Picture

The National Park Foundation’s 2016 ad campaigns urged viewers to “find their park,” securing a Silver OBIE and finalist nod from the OAAA for the two-part effort. Other finalists in the Public Service category addressed issues ranging from animal cruelty to homelessness and celebrity death to bias.

Silver OBIE: Find Your Park Phase II Mash-Ups
Creative agency: GREY New York
Advertiser: The National Park Foundation

Silver OBIE: The War at Home
Creative agency: CP+B Miami
Advertiser: Elder Heart

Silver OBIE: Anti-Circus Campaign
Creative agency: PP+K, USA
Advertiser: Big Cat Rescue

Finalist: Find Your Park Phase I
Creative agency: GREY New York
Advertiser: The National Park Foundation

Finalist: Trio
Creative agency: Neathawks Dubuque & Packett
Advertiser: Ride Solutions

Finalist: "Chicago Wears Condoms" Bus Shelters
Creative agency: Serve Marketing
Advertiser: Chicago Department of Public Health (CDPH)

Finalist: Strong Baby “Phone Book”
Creative agency: Serve Marketing
Advertisers: United Way of Greater Milwaukee, Waukesha County/Milwaukee Lifecourse Initiative for Healthy Families

Finalist: Salvation Army Program Campaign
Creative agency: The Richards Group
Advertiser: The Richards Group

Finalist: Love Has No Labels
Creative agency: R/GA New York
Advertiser: The Advertising Council

Finalist: The Thrill Is Gone
Creative agency: Outfront Media
Advertiser: Outfront Media
(Check out more from Outfront Media.)

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Who Says Billboards Are Dead?

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media


View more from this Big Picture issue