Printed Advertising Takes to the Streets
OBIE winners are found at bus stops, pop-up spots, and more.
Are you printing for out-of-home advertising agencies? Perhaps you should be, because the opportunities for creative applications of wide format range from transit ads to pop-up campaigns that can go anywhere. The OAAA even has an awards category for "out there" campaigns: Individual Execution: Street Furniture/Transit/Alternative. Browse the 2016 winners below.
Silver OBIE: Ride the Kraken
Creative agencies: Dead As We Know It, C2C Outdoor
Advertiser: Proximo Spirits
Finalist: Troop Train
Creative agency: Garrison Hughes
Advertiser: Heinz History Center
Finalist: The Cuervo Rolling Stones Tour Plane Activation
Creative agency: Proximo Spirits
Advertiser: Jose Cuervo
Check out more award-winning out-of-home advertising: