Wine and Shine

A sheeny wall wrap introduces a new Parisian wine radio channel.

Big Picture

Thierry Poincin, owner of En Vrac wine bar, sought an eye-grabbing way to announce the launch of his new web radio channel, “Radio Vino.” The solution? A kick-off event featuring stunning, metallic wall wraps. Xeikon printed the Radio Vino logo on rolls of Zanders Chromolux Alu using a Xeikon 3500, installed by studio Artelle, Drass, and Manue.

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