Recapping EFI Connect

Takeaways from EFI's user conference.

Big Picture

Editor-in-Chief Adrienne Palmer traveled to Las Vegas for EFI Connect. She gleaned these quotes from the user conference:EFI Connect crowd

  • “Adaptability is the key to a successful business,” said Jeff Jacobson, EFI’s new CEO. 
  • “The digital print story is going to end with single-pass technology,” said Ken Hanulec, VP of worldwide corporate marketing, EFI.
  • “What are printers the worst at? Marketing. They know how to produce the materials, but not market themselves. Their site shows a new printer or the outside of their building,” said Nick Benkovich, strategic account manager, EFI.
  • The change drivers in digital textile printing: Sustainability, big data management and artificial intelligence, and technical textiles for any application, according to Adele Genoni, VP and general manager, EFI Reggiani. She said the benefits of direct-to-fabric printing are short process for fast turnaround time; improved sustainability; superior penetration; good resistance and wash fastness; and excellent print quality. 
  • “The tradeshow business changes rapidly and our customers are always looking for better ways to share their products . … The challenge is how do we turn a product in the three hours before a show starts?” asked Pam Richards, owner, Color Gamut Digital Imaging and Big Picture Women in Print Award winner. The shop outputs 20,000 square feet of material a day with a typical turnaround of 48 hours. She said their machines have to be the least of their problems.
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