Setting the Pace
Five-day bicycle race utlizes street graphics.
The 77th annual UCI Road World Championships for cycling, held in Geelong and Melbourne Australia, called for street graphics that could endure five days of bicycle and vehicle traffic, along with unpredictable weather conditions. Asphalt Art Australia’s solution was to utilize a Durst 600 Rho Pictor UV-curable flatbed to output onto its own proprietary slip-resistant, aluminum-based foil designed specifically for asphalt, concrete, and textured surfaces. Asphalt Art also executed the install of the 6 x 20-foot graphics, which were recycled as aluminum waste following the race.