Massive print projects set the stage for three enormous events.
A short-term printed takeover of an entire street corner, city block, or event space can make a lasting impact on an audience. Often used for interim events, a graphic immersion with a plethora of components is typically produced and installed – and then removed – when time is of the essence. The majority of the players in the wide-format print business learn to thrive on moving quickly and tackling a challenge on deadline.
Here, we take you through the process of how these big and fast jobs were accomplished and the visual effect the printed images had on their surroundings. Imagine these spaces without the immense graphics and you’ll recognize the transformative impact of wide-format print.