Universal Graphics Takes on Covert Rebranding

Hundreds of vehicles wrapped in secrecy.

Big Picture

To tackle the nation’s largest rebranding in 20 years, telecommunications giant eir turned to Universal Graphics to wrap a fleet of 1750 vans – with the first 205 to be completed within five weeks under a veil of secrecy. The graphics were printed on an HP Latex 3000 printer onto 3M wrapping film.

Check out more great print projects from our November/December issue:

Contra Vision Two-Way Media Displays World War I Tribute

Floating Graphics Commemorate Mother's Day

Selfie Campaign Extends Reach for OOH Ads

Dye Sublimation Outfits Olympic Hopefuls

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