The Dukes of Ontario
A long-distance vehicle wrap pays homage to a TV show.
The 1980s TV series – and subsequent 2005 movie – “The Dukes of Hazzard” was as much about the rabble-rousing Duke brothers and their tiny-shorts-wearing cousin Daisy as it was about the cool cars featured in the ubiquitous chase scenes. The Duke brothers’ signature orange Dodge Charger was quite possibly the most popular “character” on the show and the vehicle’s look has been replicated time and time again.
Picture This Wraps and Graphics specializes in vehicle wraps for clients near their location in New Orleans as well as fleet graphics across the country. One client reached out to the shop seeking a version of a partial “Dukes of Hazzard” wrap they had installed several years prior. The customer had spotted a photo of the original wrapped vehicle – which looks like the orange design of the TV car is creeping out from under black paint – on social media and combed the internet until he found the shop that created it. “He never felt like he was dealing with professional companies that could take on his challenge, so he found the creators of the one he first saw and hunted us down to do his,” says Trey Matula, president of Picture This Wraps and Graphics.
For the new client, the company’s designer revised their original artwork into a full wrap with some added personal touches. The team imaged the graphics with their HP DesignJet L26500 onto 3M Graphics Film with Comply Adhesive 180mC-10 with 3M Scotchcal Gloss Overlaminate 8518. There was one problem: the client lived more than 1000 miles away from Picture This – in Canada. Once the graphics were printed, they were shipped out for installation to a vinyl graphics company, Streamline Designs, in North Tonawanda, New York, which is just across the border from Canada. The client was so pleased with the end result that he sent a video of his car (shot in a gravel pit as an homage to the TV show) and even added a “Dukes of Hazzard” car horn to complete the vehicle, Matula adds.