Who Says Billboards Are Dead?

The OBIE Award winners show all it takes a little cleverness.

Big Picture

Advertising forms like interactive signage and full bus wraps are sure to turn heads, and we're certainly beginning to see more of them appear. But sometimes there's just nothing like a good old-fashioned billboard – if the content itself is head-turning. The winners in the Consumer Goods, Services & Retail category of the 2016 OBIE Awards show that in this regard, a little cleverness can go a long way.

Gold OBIE: Tested Tough
Creative agency: North
Advertiser: Columbia Sportswear

Silver OBIE: YETI Cooler
Creative agency: McGarrah Jessee
Advertiser: YETI Coolers

Silver OBIE: Hard Water
Creative agency: Cramer-Krasselt
Advertiser: Southwest Water Conditioning

Finalist: Crusty Razors
Creative agency: DSC Creative
Advertiser: Dollar Shave Club

Finalist: BevMo!
Creative agency: DeVito/Verdi
Advertiser: BevMo!

Finalist: Bernie & Phyl's
Creative agency: DeVito/Verdi
Advertiser: Bernie & Phyl's

Finalist: Amazon.com's 2015 Holiday Gift Guide
Creative agency: Intersection
Advertiser: Amazon.com

Finalist: Nest's Thoughtful Home Product Showcase
Creative agency: Roundhouse Agency
Advertiser: Nest Labs

Finalist: #labelmeconfident
Creative agency: dressbarn, Wilkins OOH
Advertiser: dressbarn

Finalist: Train Different
Creative agency: Outfront Media
Advertiser: UFC Gym Smyrna

Check out more award-winning out-of-home advertising:

Interactive OOH Displays Turn Heads

3D-Printed Forest Critters Win Silver OBIE

Print Takes on Public Service

Spotify Campaign Personalized to Each Neighborhood

Beer-Spouting Print Makes for Golden Advertising

Printed Advertising Takes to the Streets

Taking Billboards to the Next Level

Print Brings Feeling to Food

OBIE Winners Wrap Trash Cans, Crates, and More

Stair Graphics, Bus Wraps Shine in OBIE Awards

Automotive OOH Ads Leverage Mixed Media



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