Winning the Graphics Race
Company carves niche using Epson Stylus Pro 3800.
Far Gone Greetings in Wake Forest, North Carolina, has found itself a nice little niche in marathons. Not in running the race—although company owner Victoria Primicias is indeed a runner herself—but rather in helping those who do run the races to crow about their achievements.
Race customers can choose from a variety of illustrations (which Primicias sources internationally via bid websites) in multiple sizes, from a painterly style to something more graphic. Working in Quark Xpress, Primicias customizes each print with the runner’s race details: name, race name, date, finish time and pace—all very prominent in the final graphic, unlike many race-provided posters where the runner’s information is all but obliterated by sponsor logos and the like, she points out.
“Running a marathon is a major accomplishment, and most people want to memorialize this in an artful, fun way,” says Primicias.
She produces each print on her in-house 8-color Epson Stylus Pro 3800 with UltraChrome K3 inks, in sizes up to 17 x 22 inches, all onto Epson Velvet Smooth media. All sales are carried out on the Far Gone Greetings website.
Primicias founded Far Gone Greetings in 2008 when she couldn’t find a birthday card for a fellow runner. Today, the company offers greeting cards for not only runners but also triathletes, cyclists, and dog lovers, as well as posters, prints, calendars, mouse pads, and more.
FAR GONE GREETINGS