The Women in Print Awards: Lynn Krinsky
Stella Color president proves sustainable practices can equal success.
Industry innovations: Emphasizes sustainable business practices; stayed ahead of the curve with digital technologies and often beta tested new equipment; first digital printing company to earn G7 certification for dye-sub printing
Philanthropy: Ad Federation of Tacoma and Seattle; Chairman of the Visual Graphics Committee for Shoreline Community College of Seattle; Seattle Green Business Program
Leadership roles: SGIA board of directors; SGIA 2013 Chairman of the Board; founding member of International Association of Fine Art Digital Printmakers; SGP Chairman of the Board
What are the current challenges facing women in print?
I do not believe that women face any more challenges in print than men do. Print is just challenging these days as the market forces are pushing pricing down yet the expectations of the customers are higher than ever; the expectation that it can be done faster, as well, is challenging for any printer. There are more men in the business; however, that is just historical and is changing.
What would you say to a young woman who is interested in working in the printing industry?
It’s a fast-paced, interesting industry and one where you can actually use some creativity to set your company apart from others. The technology that impacts the changes in the industry make it a fascinating business.